Designing for a writer's comfort
This is about the MD Notebook series. Wow it's our new favorite.
We waited a long time to bring the line into the shop, and now we don't know why we did that. Before we were like, oh man it looks so unassuming and the packaging is all in Japanese and it just might be hard to sell such a mysterious notebook to anyone but the most die-hard stationery nerds (of which we are).
Midori updated the line to include an English packaging version. Here is a taste of what it says:
Designed for writer's comfort. The 'Midori Diary (MD) paper' used in this notebook was first developed in the 1960s as Midori Co.'s (now Designphil Inc.) original diary paper, and has continuously gone through quality improvement until today. This paper is adapted for high writability. It prevents smearing or bleeding through easily.
Then it lists the pleasures of writing (oh la la):
The cream-colored paper is easy on the eyes while creating a beautiful contrast with black or black/blue ink.
Crafted using traditional Japanese binding techniques and original methods, it opens evenly for easy writing and his highly durable.
When the pages are full, a personalized one-of-a-kind book has been created. Let it sit on your bookshelf along with your favorite reads.
Wow so nice, right? That's just the packaging. Check these notebooks out in action.
Our customers tell us that MD notebooks hold up remarkably well to watercolors and marker style pens that typically bleed through on other notebooks. Plus, if you are a fan of Traveler's Company notebooks, you'll be pleased to know that this series and TRC refills utilize the same MD paper.
Honestly, we wanted to stock the MD Notebook series here because it's a beautiful, minimal notebook of quality. It's a consistent series but not a dedicated system, allowing you to use them as your lifestyle requires. The design philosophy says it all:
When you “note” something, you are actively perceiving or noticing certain features.
In the course of their daily lives people note their perceptions in words, diagrams or pictures. A notebook is the medium that people use to record their perceptions, and our hope is that it is always close at hand for the user to open and write in.
When you write something down, you want to record and maintain the feeling of the moment. That is why Midori Diary (MD) notebooks are simplicity itself.
So fresh. So clean. A truly blank canvas ready for your thoughts.