A keychain in the form a miniature retro neon sign by Hightide. The mini LED light box lights up, a homage to Japan's Showa era (1926–89) where neon shop signs like these often marked the streets. The mini LED light box in brown reads "Cafe Coffee Hall" and the one in white reads "Gyoza" (potsticker).

The red and the blue keychains were inspired by the feature film "The God of Cinema (Kinema no Kamisama)" celebrating the 100th year anniversary of Shochiku Films. The keychain is an homage to the cinematography or "kinema" in short, the term used back in the days.

The mini LED light box in red reads "Now Playing" and the blue reads "New Kinema."

• Each keychain sold separately
• Powered by 3 LR44 alkaline batteries.
• Measures (W)4.5" x (H)3.7" x (D)0.8" (chain is 1.8" long). 
• Choose from Brown, White, Red, or Blue colorways.