In an age of prosperity and saturation, the benefit of fewer, better made products speaks for itself. Braun's products embody their design philosophy: quality, functionality, clarity, longevity and timelessness. Braun users identify with these values; for them, Braun watches and clocks are lifelong companions.
The BC22 Classic Analogue Alarm Clock derives from an original 1984 design by Dieter Rams. The clean simplistic dial and contrasting hands that feature luminous tips offers great legibility, and the iconic yellow second hand is synonymous with Braun’s award-winning design history and timeless aesthetics.
Among its features are a snooze and light function, as well as a crescendo beep alarm that once set is visible on the clock face with a green button indicator. The BC22 is powered by a quartz movement that ensures the clock is quiet and precise.
Available in Black or White.
Features
Specifications
Highly regarded for their minimal styling and functionality, Braun’s current collection of timepieces is based on the successful and original Dietrich Lubs and Dieter Rams designs of the 1970-1990 era, some making use of technical updates available in the 21st century.
Adding product to your cart
In an age of prosperity and saturation, the benefit of fewer, better made products speaks for itself. Braun's products embody their design philosophy: quality, functionality, clarity, longevity and timelessness. Braun users identify with these values; for them, Braun watches and clocks are lifelong companions.
Get first dibs on limited edition releases & find out what's new at the shop. It's the perfect length & funny to boot.
By completing this form, you are signing up to receive our weekly emails and can unsubscribe at any time. <3